Prime Minister Narendra Modi announced August 7 as ‘National Handloom Day’ at the function that held in Chennai. At the event PM Modi also launched the ‘India Handloom’ brand to help weavers with brand for global markets.The day 7 August was selected to commemorate the 110 year old Swadeshi Movement, which promoted use of domestic products over British products. The main motto behind observing National Handloom Day on 7 Aug. is to honour the handloom weavers and to carter an impetus to India’s handloom industry.Whereas launching of ‘India Handloom’ brand aims to promote handloom of India in the global markets as a genuine good quality international product.
Handloom Sector:
Handloom sector provides employment to more than 4.3 million weavers and allied workers. This sector shares pie of 15% of cloth production in India and around 95% of the world’s hand woven fabric comes from India.
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Prime Minister Narendra Modi declares August 7 as National Handloom Day
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