On 17 March 2016 Tata Consultancy Services (TCS) announced a 3 year partnership with the Virgin Money London Marathon.Aim of the partnership is to enhance the digital experience delivered to marathon participants.Under the terms of the partnership, Tata Consultancy Services will become the race’s official technology partner for the 2016, 2017 & 2018 events.
• The Virgin Money London Marathon is a long distance running event held in London, UK.
• The event was 1st run on 29th March 1981. Since then, it has been held in the spring of every year since.
• The race was founded by the former Olympic champion and journalist Chris Brasher or athlete John Disley.
• Set over a largely flat course around the River Thames, the race begins at 3 separate points around Blackheath & finishes in The Mall alongside St. James’s Park.
• The event has raised over 450 million pound for charity since 1981, and holds the Guinness world record as the largest annual fund raising event in the world.
TCS named official technology partner for Virgin Money London Marathon
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