Global advertising agency McCann bagged Tourism Ministry’s ‘Incredible India’ advertising campaign for the period of three years.The current campaign is advertised by the Ogilvy India.McCann was selected because of its unique consumer understanding, and deep knowledge about India’s culture and for its excellent creative work in field of advertising.These days the Global advertising agency McCann is responsible for set of 4 commercials for Tourism Ministry’s ‘Atithi Devo Bhava’ campaign featured by the superstar Aamir Khan.
Recent Government initiatives in Tourism sector:
- The National Tourism Policy to upgrade the tourism industry and infrastructure projects in the sector.
- Relaunch of Incredible India 2.0 which also aims to create synergy for community participation.
- Initiative of E-visa on arrival has been fruitful as it has given fillip to tourism sector.
- Launching of a 500 crore rupees mega project ‘Swadesh Darshan’.Approval for the establishment of National Tourism & Hospitality University.
McCann bags Incredible India ad campaign for next 3 year
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