Snapdeal’s R&D department has launched its 1st product, a website Findmystyle.in which helps customers to pick products by data analysing and needs of the customers, and It has also announced to make investment of over $100 million i.e. 637 crore rupees in its Multimedia Research Lab over the next 3 years situated at Bengaluru.
Application of Findmystyle.in:
- It is to analyse what customers browse and which pattern of the purchase does they operate with the help of technology solutions.
- These activities by the customers on the shopping portal is studied by this website and helps to predict that what customer needs the most and thus offers has multiple choices within minimise search to them.
Fund raising and acquisitions:
- In order to make stronger technological base Snapdeal has recently acquired mobile recharge startup Freecharge, logistics firm GoJavas and digital financial services platform RupeePower.
- It has raised about 1 billion US dollars last year, $500 million each from Alibaba and Foxconn and is in process to raise $500 million from the soft bank
E-commerce Major Snapdeal invest Rs 637 crore in R&D and launched Findmystyle.in website
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